Travel responsibly
How to be a responsible traveller in Thailand
Travelling responsibly in Thailand means making thoughtful choices that benefit local people, protect the natural environment, and respect the country’s cultural traditions. Small actions can make a meaningful difference, whether you choose locally owned accommodation, reduce plastic waste, support community-based tourism or avoid activities that exploit animals. Taking time to understand local customs and travelling more slowly can also lead to richer, more rewarding experiences. Explore our practical advice and travel ideas to discover how you can enjoy Thailand while helping preserve what makes it so special.
Respect people & culture
Respect Thai people and traditions by learning local customs, dressing appropriately at temples, asking permission before taking photos, and supporting local businesses. Cultural awareness encourages warmer welcomes and more meaningful travel experiences.
Protect nature & wildlife
Help protect Thailand’s natural beauty by reducing waste, avoiding single-use plastics, respecting protected areas, and keeping a safe distance from wildlife. Choose ethical animal experiences, follow local conservation guidelines, and leave beaches, forests, and national parks as you found them for others to enjoy.
Choose where your money goes
Make your spending count by choosing locally owned accommodation, restaurants, guides, and community-led experiences. Look for businesses that employ local people, protect natural resources, and treat staff fairly. Thoughtful choices help keep tourism income within communities and support a more sustainable future for Thailand.
Slow down and travel differently
Slow down, stay longer, and take time to experience Thailand beyond the familiar tourist highlights. Travelling by train, exploring less-visited destinations, and spending more time in each place can reduce your impact while creating deeper connections with local people, culture, and everyday life.
See responsible travel in action
Visit Ubon Ratchathani
Discover Ubon Ratchathani, a fascinating northeastern province where riverside landscapes, ancient temples, distinctive Isaan culture, and warm hospitality await. Travel slowly, support local communities, and explore a rewarding side of Thailand that many overseas visitors overlook.
Community-based tourism
Community-based tourism offers a more meaningful way to experience Thailand while directly supporting the people who call it home. By choosing locally led tours, homestays and cultural activities, visitors can help create income, preserve traditional skills and strengthen local communities. In return, travellers gain a deeper understanding of Thai life through genuine connections, shared experiences and stories that go far beyond the usual tourist trail.